Intent, Meet Outcomes

Join us at the iconic Beverly Hills Hotel,  a legendary Los Angeles landmark where timeless Hollywood glamour meets modern luxury. For more than a century, this storied destination has played host to Hollywood’s biggest names, setting the stage for this year’s Smartly Connect.

Wednesday, October 21 

The Beverly Hills Hotel

9641 Sunset Blvd, Beverly Hills, CA 90210

What to Expect

This year's event is called Intent, Meet Outcomes and it's about exploring how brands can turn moments of discovery and consideration into measurable growth through platform-native creative, smarter activation, and full-funnel performance.

Unlock the Value of Intent

Hear from Smartly and Pinterest on why intent matters, what makes the Pinterest consumer mindset unique, and how an integrated approach can turn discovery and consideration into performance across the full funnel.

Conversations that Matter

Get practical strategies for creating work that feels native to the platform. Learn how templates, campaign cloning, automation, and optimization can help teams scale high-performing creative more efficiently.

See What Drives Outcomes

Hear directly from marketers putting these strategies into practice, with real-world perspectives on turning intent into results through creative, optimization, and measurement.

Ready to Join Us in LA?

Secure your spot at Connect LA and we’ll see you in Beverly Hills.

Featured Speakers

Dr. Laura Wynter

Associate Professor of Computer Science (Practice)

Singapore Management University

Ar. Shawn Teo

Registered Architect (BOA), Senior Associate

DP Architects

KMac

Global Chief Commercial Officer

Smartly

Bertilla Teo

Chief Executive Officer, APAC

Smartly

Ezio Fernandes

Vice President, Commercial

Smartly

Your Day at a Glance

Every session designed to transform your advertising experience.

Join the Conversation

Get fresh perspectives on AI, advertising, and what comes next for marketing in our region.

Event agenda

Unpack the workflows, ideas, and tools powering today’s most effective design teams.

Design systems in the real world

10:00 AM | Main Stage

Explore how fast-moving teams keep their design systems usable, scalable, and collaborative - without slowing down.

Prototyping that tells a story

10:45 AM | Studio Room

See how to bring your ideas to life through prototypes that communicate intent, spark feedback, and accelerate decision-making.

Working across functions

11:30 AM | Fireside Room

Design is a team sport. Hear how product, engineering, and design leads stay aligned across platforms and priorities.

Scaling great design decisions

1:00 PM | Main Stage

From startup to enterprise - how to scale visual consistency, design tokens, and systems thinking without tahe bloat.

Live design jam

2:00 PM | Collaboration Hub

A no-slides, all - Figma session. Watch designers solve a real challenge live -complete with commentary and creative chaos.

Event speakers

No fluff, just real voices from the teams pushing design forward.

Miggi Cardona

Designer Advocate

Figma

Anthony DiSpezio

Designer Advocate

Figma

Lauren Byrne

Designer Advocate

Figma

Rogie King

Designer Advocate

Figma

Thank you to our sponsors!